Comments on: Newsflash: Nobody Young is Using LinkedIn! http://www.ayman-naaman.net/2008/10/22/newsflash-nobody-young-is-using-linkedin/ Social Media is Made of People! Sat, 28 Aug 2010 02:31:54 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Sagee Ben-Zedeff http://www.ayman-naaman.net/2008/10/22/newsflash-nobody-young-is-using-linkedin/comment-page-1/#comment-121 Sagee Ben-Zedeff Tue, 28 Oct 2008 12:47:31 +0000 http://www.ayman-naaman.net/?p=120#comment-121 Couldn't agree more about your first finding: LinkedIn is a social network to get updated when something BAD happens (YOU lose/want a job, a friend or colleague loses/wants a job). Still, it has remained very professional and very easy to work with, where others (you know who...) failed. I don't think Mazda ARE targeting the 18-24 age group. I think they had nice response from the "right" age groups. (and I know what you drive - the answer to your question is easy... :-) LinkedIn is even more powerful as it has information on your employment status - you could advertise only to mid-level managers in mid size hi-tech companies that changes their role in the last 6 months and manager 3-5 people (why? I don't know...). Anyway, youth is overrated. Couldn’t agree more about your first finding: LinkedIn is a social network to get updated when something BAD happens (YOU lose/want a job, a friend or colleague loses/wants a job). Still, it has remained very professional and very easy to work with, where others (you know who…) failed.

I don’t think Mazda ARE targeting the 18-24 age group. I think they had nice response from the “right” age groups. (and I know what you drive – the answer to your question is easy… :-)

LinkedIn is even more powerful as it has information on your employment status – you could advertise only to mid-level managers in mid size hi-tech companies that changes their role in the last 6 months and manager 3-5 people (why? I don’t know…).

Anyway, youth is overrated.

]]> By: naaman http://www.ayman-naaman.net/2008/10/22/newsflash-nobody-young-is-using-linkedin/comment-page-1/#comment-99 naaman Wed, 22 Oct 2008 13:02:46 +0000 http://www.ayman-naaman.net/?p=120#comment-99 That's an interesting theory - but the differences in seeing/clicking ads could not be as striking as this... Actually, for this specific "poll ad" I would expect bias in male vs. female - I think the ratio of M-F responses is 3:2 but I don't know what's the ratio on LinkedIn. That’s an interesting theory – but the differences in seeing/clicking ads could not be as striking as this…

Actually, for this specific “poll ad” I would expect bias in male vs. female – I think the ratio of M-F responses is 3:2 but I don’t know what’s the ratio on LinkedIn.

]]> By: Frank http://www.ayman-naaman.net/2008/10/22/newsflash-nobody-young-is-using-linkedin/comment-page-1/#comment-98 Frank Wed, 22 Oct 2008 12:41:02 +0000 http://www.ayman-naaman.net/?p=120#comment-98 It's true that not as many young people use LinkedIn, but do you think it might also be that young people are probably the least likely to even see, much less click on web banner ads? Still valid that it's probably not the right place to go to advertise to them. It’s true that not as many young people use LinkedIn, but do you think it might also be that young people are probably the least likely to even see, much less click on web banner ads? Still valid that it’s probably not the right place to go to advertise to them.

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