Comments on: The Danger(?) with Social Media Ads http://www.ayman-naaman.net/2008/05/26/the-danger-with-social-media-ads/ Social Media is Made of People! Wed, 07 Jan 2009 00:55:23 +0000 http://wordpress.org/?v=2.7 hourly 1 By: ayman http://www.ayman-naaman.net/2008/05/26/the-danger-with-social-media-ads/comment-page-1/#comment-9 ayman Thu, 29 May 2008 18:03:14 +0000 http://www.ayman-naaman.net/?p=12#comment-9 Yo Naaman - it seems that it has everything to do with the 'social' aspects of YouTube. The McCain ad is delivered because the owners: Travis and Jonathan in Red State Update. My guess is this kind of matching is what you might see more often as it aligns itself to something YouTube's owners do quite well: index static text and serve ads against them. Statics and Dynamics in social systems become an issue and the key difficulty for monetization. Do we index the comments and serve ads against them? Do we look at the video content itself to find relevant features for ads? You know me - i like to look at how its shared and who's sharing it and use that to determine the social structures which are consuming the media...but that might be another post soon to come. Yo Naaman - it seems that it has everything to do with the ’social’ aspects of YouTube. The McCain ad is delivered because the owners: Travis and Jonathan in Red State Update. My guess is this kind of matching is what you might see more often as it aligns itself to something YouTube’s owners do quite well: index static text and serve ads against them.

Statics and Dynamics in social systems become an issue and the key difficulty for monetization. Do we index the comments and serve ads against them? Do we look at the video content itself to find relevant features for ads? You know me - i like to look at how its shared and who’s sharing it and use that to determine the social structures which are consuming the media…but that might be another post soon to come.

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